Client Goal
Paramount owned Pluto TV & it’s Anime content partners Lupin The 3rd& ONEPIECE were looking to raise the bar by creating the ultimate laser escape room experience at The Anime Expo at the Los Angeles Convention Center. The activation should deliver a genuine experience while delivering on specific KPIs and goals through measurable tactics.

Project KPI’s:

• Create a genuine and memorable Anime themed experience at The Anime Expo that should stand out among all other displays & experiences.

• Work with Pluto TV Anime Content partners Lupin The 3rd & ONEPIECE to create an authentic experience and drive viewers on Pluto Anime channels.

• Deliver APP downloads, promote hashtag & drive opt in information.

Project Delivery

• Designed & build of programmed escape room experience - Programmed laser style lights, audio, hazing & sound guest experience

• Executed photo backdrop experience

• iPAD guest release & opt in capture

• Ambassador team - app demostrations

• Worked closely with shop unions in trade show space