Experiences
Country Campout Weekend
Project Overview
Skyline Production Group Owned Country Campout Weekend Presented by Subaru is a three-day outdoor camping experience & Country music festival. Guests can choose their own adventure through daily scheduled activities that include hosted nature walks, lakeside yoga sessions, star parties, equestrian elements, moonlight movie night, gaming tournaments and so much more along with a Country music festival featuring some of today’s top performers.
This unique event puts the spotlight on the outdoors, camping and festival experience. Skyline Production Group handles ground-up logistical planning including design and layout, guest services & management, reservations, ticketing, buildout, tech services, sponsor procurement, integrated media plan, staffing & activity management.
Client Focus
Create a outdoor Country themed camping and music festival experience where Subaru vehicles can be featured as the first choice in outdoor vehicle adventure.
Media Support & impression loads through event entitlement
Project Deliveries
Secured event venue
Hired national and local country talent
Procured tech including staging, lighting, sound & truss
Developed camping activity plan with over 12 outdoor experiences
Guest registration & ticketing
Website development, social media organic & paid plan
Worked closely with San Bernardino County & Chino PD
Sponsorship Sales
Created full media plan reaching 512 million impressions
Broadcast TV hits and radio partnerships
Digital partnerships & influencer relationships - Digital billboard placement
Event Branding, Creative Direction through design for both digital through print
